Stuart Van Auken: search on Z-Library

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1

Children's Perceptions of Characters: Human versus Animate Assessing Implications for Children's Advertising

Van Auken, Stuart, Lonial, Subhash C.

Journal:

Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 1.90 MB

english, 1985

2

Wishful Identification with Fictional Characters: An Assessment of the Implications of Gender in Message Dissemination to Children

Lonial, Subhash C., Van Auken, Stuart

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 1.70 MB

english, 1986

3

Russian Advertising Attitudes

Wells, Ludmilla Gricenko, Van Auken, Stuart, Ritchie, William J.

Journal:

Journal of International Consumer Marketing

Year:

2008

Language:

english

File:

PDF, 677 KB

english, 2008

4

Assessing Mutual Association between Alternative Market Segmentation Bases

Van Auken, Stuart, Lonial, Subhash C.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1006 KB

english, 1984

5

General versus Product-Specific Life Style Segmentations

Van Auken, Stuart

Journal:

Journal of Advertising

Year:

1978

Language:

english

File:

PDF, 1017 KB

english, 1978

6

Wishful Identification with Fictional Characters: An Assessment of the Implications of Gender in Message Dissemination to Children

Subhash C. Lonial and Stuart Van Auken

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 1.94 MB

english, 1986

7

Developing Perspectives into Across-Class Associational Advertising

Auken, Stuart Van, Adams, Arthur J.

Journal:

Journal of Promotion Management

Year:

2006

Language:

english

File:

PDF, 4.00 MB

english, 2006

8

On Conceptual, Methodological and Data Concerns Involving Benefits and Problems—A Reply

Van Auken, Stuart, Lonial, Subhash C.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 459 KB

english, 1984

9

Across- versus within-class comparative advertising: Insights into prestige class anchoring

Stuart Van Auken, Arthur J. Adams

Journal:

Psychology and Marketing

Year:

1999

Language:

english

File:

PDF, 270 KB

english, 1999

10

An Assessment of the Trait Validity of Cognitive Age Measures

Stuart Van Auken, Thomas E. Barry

Journal:

Journal of Consumer Psychology

Year:

1995

Language:

english

File:

PDF, 2.82 MB

english, 1995

11

A cross-country construct validation of cognitive age

Stuart Van Auken, Thomas E. Barry, Richard P. Bagozzi

Journal:

Journal of the Academy of Marketing Science

Year:

2006

Language:

english

File:

PDF, 1.77 MB

english, 2006

12

An Assessment of the Trait Validity of Cognitive Age Measures

Stuart Van Auken and Thomas E. Barry

Journal:

Journal of Consumer Psychology

Year:

1995

Language:

english

File:

PDF, 493 KB

english, 1995

13

Relating Gap Analysis Results to Information Systems Program Attitudes: The Identification of Gap Priorities and Implications

Van Auken, Stuart, Chrysler, Earl, Wells, Ludmilla Gricenko, Simkin, Mark

Journal:

Journal of Education for Business

Year:

2011

Language:

english

File:

PDF, 73 KB

english, 2011

14

MULTIDIMENSIONAL SCALING AND RETAIL POSITIONING: AN APPRAISAL

Van Auken, Stuart, Lonial, Subhash C.

Journal:

International Journal of Retail & Distribution Management

Year:

1991

Language:

english

File:

PDF, 336 KB

english, 1991

15

Designing the Marketing Research Projectby Robert W. Joselyn

Review by: Stuart Van Auken

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 167 KB

english, 1978

16

From consumer panels to big data: An overview on marketing data development

Van Auken, Stuart

Journal:

Journal of Marketing Analytics

Year:

2015

Language:

english

File:

PDF, 104 KB

english, 2015

17

Assessing the nomological validity of a cognitive age segmentation of Japanese seniors

Van Auken, Stuart, Barry, Thomas E.

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2009

Language:

english

File:

PDF, 207 KB

english, 2009

18

Validating across-class brand anchoring theory: Issues and implications

Van Auken, Stuart, Adams, Arthur J

Journal:

Journal of Brand Management

Year:

2005

Language:

english

File:

PDF, 2.69 MB

english, 2005

19

Personality Typologies of the Retail Service Innovator

Van Auken, Stuart

Journal:

International Journal of Physical Distribution & Logistics Management

Year:

1976

Language:

english

File:

PDF, 541 KB

english, 1976

20

Children's Perceptions of Characters: Human versus Animate Assessing Implications for Children's Advertising

Stuart Van Auken and Subhash C. Lonial

Journal:

Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 2.07 MB

english, 1985

21

On Conceptual, Methodological and Data Concerns Involving Benefits and Problems: A Reply

Stuart Van Auken and Subhash C. Lonial

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 533 KB

english, 1984

22

General versus Product-Specific Life Style Segmentations

Stuart Van Auken

Journal:

Journal of Advertising

Year:

1978

Language:

english

File:

PDF, 1.07 MB

english, 1978

23

Assessing Mutual Association between Alternative Market Segmentation Bases

Stuart Van Auken and Subhash C. Lonial

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.13 MB

english, 1984

24

Observations on latent need revelation through problem detection analysis

Van Auken, Stuart

Journal:

Journal of Marketing Analytics

Year:

2016

Language:

english

File:

PDF, 283 KB

english, 2016

25

PERCEPTION AND PREFERENCE CONGRUENCY: A COLOR REPLICATION

Subhash C. Lonial, Stuart Van Auken

Journal:

Decision Sciences

Year:

1982

Language:

english

File:

PDF, 575 KB

english, 1982

26

Retail store visitation and the cost-value hypothesis: An application of the AID algorithm

Subhash C. Lonial, Stuart Van Auken

Journal:

Journal of the Academy of Marketing Science

Year:

1978

Language:

english

File:

PDF, 319 KB

english, 1978

27

The Relative Value of Skills, Knowledge, and Teaching Methods in Explaining Master of Business Administration (MBA) Program Return on Investment

Van Auken, Stuart, Chrysler, Earl

Journal:

Journal of Education for Business

Year:

2005

Language:

english

File:

PDF, 122 KB

english, 2005

28

Business Education and Regional Variation: An Administrative Perspective

McKenna, John F., Yeider, Richard A., Cotton, Chester C., Van Auken, Stuart

Journal:

Journal of Education for Business

Year:

1991

Language:

english

File:

PDF, 603 KB

english, 1991

29

A Comparison of Associational and Claimless-Informational Advertising in Russia

Wells, Ludmilla Gricenko, Auken, Stuart Van

Journal:

Journal of East-West Business

Year:

2006

Language:

english

File:

PDF, 1.44 MB

english, 2006

30

A Comparison of Western Business Instruction in China With U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels

Van Auken, Stuart, Wells, Ludmilla G., Borgia, Daniel

Journal:

Journal of Teaching in International Business

Year:

2009

Language:

english

File:

PDF, 282 KB

english, 2009

31

Nursing Home Selection:

Auken, Stuart Van

Journal:

Health Marketing Quarterly

Year:

1993

Language:

english

File:

PDF, 683 KB

english, 1993

32

Book Reviews and Notes

Review by: Robert D. Gidel, Ewan Clague, Stuart Garfinkle, Clark Tibbitts, William A. Vogely and K. G. Van Auken, Jr.

Journal:

Monthly Labor Review

Year:

1959

Language:

english

File:

PDF, 1.11 MB

english, 1959

33

Assessing the role of business faculty values and background in the recognition of an ethical dilemma

Van Auken, Stuart

Journal:

Journal of Education for Business

Year:

2016

Language:

english

File:

PDF, 486 KB

english, 2016

34

ASSESSING THE IMPACT OF A CHANGE FROM A TEACHING PARADIGM TO A LEARNING PARADIGM IN THE INTRODUCTORY COURSE IN MARKETING MANAGEMENT

O'NEILL, MICHAEL F., AUKEN, STUART VAN

Journal:

Journal of Educational Technology Systems

Year:

2003

Language:

english

File:

PDF, 157 KB

english, 2003

35

Business Research: Perspectives of Deans of AACSB-Accredited Business Schools

Van Auken, Stuart, Cotton, Chester C., McKenna, John F., Yeider, Richard

Journal:

Journal of Education for Business

Year:

1993

Language:

english

File:

PDF, 618 KB

english, 1993

36

Alternative Models Of Collegiate Business Education: Their Validity And Implications

Stuart Van Auken, Chester C. Cotton and John F. McKenna

Journal:

Journal of Managerial Issues

Year:

1996

Language:

english

File:

PDF, 1.27 MB

english, 1996

37

Assessing emphasis gaps among MBA alumni: a model framework

Van Auken, Stuart, Chrysler, Earl, Wells, Ludmilla Gricenko

Journal:

Journal of International Education in Business

Year:

2016

Language:

english

File:

PDF, 226 KB

english, 2016

38

Mission Orientations and Deans′ Perceptions: Implications for the New AACSB Accreditation Standards

Cotton, Chester C., McKenna, John F., Van Auken, Stuart, Yeider, Richard A.

Journal:

Journal of Organizational Change Management

Year:

1993

Language:

english

File:

PDF, 418 KB

english, 1993

39

The new AACSB accreditation standards: a prospect of tiering?

McKenna, John F., Cotton, Chester C., Van Auken, Stuart

Journal:

Journal of Organizational Change Management

Year:

1997

Language:

english

File:

PDF, 43 KB

english, 1997

40

Business school emphasis on teaching, research and service to industry

McKenna, John F., Cotton, Chester C., Van Auken, Stuart

Journal:

Journal of Organizational Change Management

Year:

1995

Language:

english

File:

PDF, 148 KB

english, 1995

41

Action and reaction in the evolution of business school missions

Cotton, Chester C., McKenna, John F., Van Auken, Stuart, Meuter, Matthew L.

Journal:

Management Decision

Year:

2001

Language:

english

File:

PDF, 167 KB

english, 2001

42

Using an Exemplar to Teach Attitudinal Formation, Attitudinal Change and Consumer Defense Mechanisms: The Motel Selection Problem

Van Auken, Stuart

Journal:

Journal of Advertising Education

Year:

2013

Language:

english

File:

PDF, 342 KB

english, 2013

43

Exploring thought processing similarity using attitudinal constructs: a Chinese versus U.S. contrast

Van Auken, Stuart, Ritchie, William J., Wells, Ludmilla Gricenko, Borgia, Daniel J.

Journal:

Journal of Marketing Analytics

Year:

2018

Language:

english

File:

PDF, 423 KB

english, 2018

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